Smith Family Concessions is a small business looking to expand from their catering business to a children's entertainment coordination company. As such, they're looking for a new branding to reflect the change, and to go with their new name, Smith Family Events.

The Smith Family is a booming small business, currently focusing on concessions for events and parties. Next quarter, they are looking to expand into an all out production company, focusing on children's parties and family events large and small. They want to handle not only the food, but logistics, entertainment, and activities.

The brief:

The Smith Family wants a branding package to bring them from catering to full on events. They're looking for a broad appeal design.

• The branding should mostly focus on children.
• They'd like a balloon to feature in the branding.
• It should be a "fun" and "inviting" design.
• No clowns!

Required information:

• Include the colors Red and Orange
• The logo must include the type: "Smith Family Events, LLC"

Deliverables:

• Logo
• Mockups on a van
• Business card designs
• T-shirt mockup

Adobe Illustrator is a vector editing program. I have used it nearly daily for over 10 years, but I am always learning something new.

I love to draw charaters in Illustrator, cartoon style, or more realistic like this Z1000SX below often taking about 15-20 hours of work to get the details right.

There is a powerful tool in the program that allows you to take a bitmap image and convert it to a vector. I've used it many times before but never really played about with the settings of it until I started my Graphic Design Diploma course. I usually use it to get an outline of an object and then fill in the rest by hand drawing.

Armed with my new knowledge i then started playing about with some images I had taken recently. What do you think of them?

This final image shows that the original photo has now been converted into a vector. I can now use this vector in future design work without any blurring.

A new logo has come up for sale.

Suitable for a pet and house sitter. Colour and Black & White version incluided, you can even add your company slogan. Colours and fonts can be changed up to 2 edits. Price includes, png file, PDF and original design file in EPS format. Other file types can be included if required. Please contact me for more information.

Price £50